Folklore Fusion

Exhibition

Motion Design

Visual Identity

Campaign

Web

Overview

A visual communication research project exploring the intersection of folklore and pop culture through contemporary aesthetics.

3D modeling and rendering of 26 unique items, along with AR animations and optimizations. Responsible for digital content, including images and mockups. The project features a collectible trading card game, immersive AR experiences, and an interactive online map. Presented at an exhibition in Osaka expo 2025 and Milan Design Week.

Client

ECAL

Project Website

www.folklore-fusion.net↗

Trading Card Game

Gotta collect 'Em All

Enhance your trading card collection with the unique Folklore Fusion booster pack, compatible with existing trading card games. This series of 56 exclusive bilingual Japanese-English cards introduces different types such as Creatures, Items, and Mana to seamlessly integrate with existing decks

Augmented Reality

Bring Folklore to Life

Scan any Folklore Fusion AR QR code inside the pages of the edition, and watch the Swijūs spring off the surface into your world. Each creature unfolds in full 3D, complete with animated flourishes.

Website

Discover the world of Swijus

An interactive website showcases a map featuring every Swiju. It offers anecdotes, stories about the creatures, and project details Users can access the AR characters and read about their exciting specs.

Credits

Head of Bachelor Media & Interaction Design / Head of Project: Pauline Saglio

Head of Visual Communication Department: Vincent Jaquier

3D Teacher: Kylan Luginbühl

Digital Content: Elodie Anglade

Trading Card Game Design: Jamy Herrmann, Julien Gurtner

Web Design, Interactive Content & Video: Sébastien Matos

Graphic design, Lettering & Illustration: Louis Roh

Projects By: Elodie Anglade, Théo Déchanez, Isaïa Delaplace, Viktor Gagné, Alexandre Gambarini, Ayten Gönel, Emma Grosu, Sasha Iatsenia, Odran Jobin, Jérémie Kursner, Mélanie Martin, Marius Parisod, Charlotte Pralong, Gary Sandoz, Julie Turin

Folklore Fusion

Trading Card Game

Augmented Reality

Website

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