Spring Collection

A series of 3D animations created for Pull&Bear’s Spring 2024 collection, adapted for in-store LED screens and Instagram formats across Europe.

Softbody simulations give the logos and graphics a fluid, responsive movement, while the color palettes draw from the collection to keep the visuals aligned with the clothing line. One animation highlights the hashtag #pullandbearcommunity, reinforcing the campaign’s interactive, social dimension.

Pull & Bear